By Brian Kleiber
Dec 20, 2024•1 min read
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Douyin and TikTok share a parent company and a vertical video format. That is where the similarities end for most brands.
Commerce integration, creator ecosystems, ad products, and content moderation differ materially. Localization is not optional — it is the product.
Pick one market to learn properly before you try to run both from a single playbook.
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